Audi – My Journey
These titles commissioned by Audi Channel were for a program called My Journey. The main premise of the program was for famous people to guide the viewer on a journey that had particular importance and significance in their lives. These could be from childhood holidays, favourite books or simply a journey they found fascinating or inspiring.
The concept links the symbols and techniques of genealogy and research with the physical landscapes and scenery of the journey. So we see pages of a book describing a particular landscape morph into that landscape. A family tree becomes the grid pattern on the map of city streets and a finger print becomes the topography of a mountain range.