Barefoot Games

Barefoot Games is a project working in the run up to the London Olympics to encourage a new generation of young volunteers across the South West. The aim is for them to reinvigorate their communities by inspiring people to reconnect with their environment through sport and activities.

The identity for Barefoot Games aims to capture the iconic nature of Olympic events symbols but with a light hearted hand made twist (the events are as likely to be an egg and spoon race as a 100m sprint).
The poster was also partially inspired by classic London Underground posters which gives a subtle nod to the games eventual destination.