Bounce Back Newham promotes well-being and emotional resilience in 10 to 16-year-olds in the London Borough of Newham. Funded by The Big Lottery it provides a short course for school children at risk of developing mental health issues. The two month programme encourages pupils to plan and reflect on their resilience and to find personal strategies to deal with the challenges they might encounter.
Owlnwolf undertook a full rebrand and designed a suite of learning resources for the programme. These included a comprehensive set of session plans for youth practitioners, prompt cards, welcome leaflet and a pupil journal that included a planner and accompanying sticker pack.
This selection of patterns is inspired by the fabric shops dotted around Plaistow and Upton park. These independent shops bring real colour and personality as you walk through the borough, a great antidote to some of the grey architecture. With it’s links to London’s docks and the numerous waves of immigration that followed these patterns are a nod to Newham’s history as a bustling hub of trade and diversity.
A selection of characters act as ‘mentors’ offering more informal tips alongside activities.
Break out areas, customisable comic strips cells, doodle spaces let kids take ownership of their personal journey through the program. The design encouraging and inspiring kids to bring their journals to life… in a way that best represents them. The aim was to create an alternative form of dialogue so people can also participate and respond to sessions in a non verbal way. Brushes and boarders were hand draw with markers so that they can be easily replicated. In a completed diary the Bounce Back graphics and the kids additions merge.
A welcome leaflet introduces carers to the program and with the addition of a fridge magnet provides a way of charting progress.